UX matters. No arguments there. Mobile UX (consumer experience) matters much more – first of all, since the bounce rate of mobile application users is up to a humming bird hovering more than a flower next, since the first interaction leaves a lasting impression and thirdly, because mobile is easily the most effective medium that companies absolutely must get to maximize user engagement, brand equity, and revenue.
You can think that the application abandonment rate on mobile is 70 %. This is actually the quantity of occasions users download an application, utilize it and delete it (most likely having a mental note never to make use of another application in the same company or writer). I have had my share of bad user encounters and they are long lasting within their after taste. Bad UX enables you to question the caliber of the organization launching the application – even when it might be misguided. Therefore, it is essential to obtain the mobile application UX from the start.
Read the Audience
The initial step would be to comprehend the audience. What this means is leaving four-walled closures and really “observing” how users communicate with applications, the devices they will use, content organization they are familiar and therefore at ease with, as well as the census from the audience. For instance, an application created for seniors will appear not the same as one created for teens. For generic apps though, like a pizza ordering dashboard, the application may lean towards oversimplification to support all age ranges.
The first phase from the application design process can also be when various senior executives and CXOs help out with suggestions that vary from sensible to bizarre. It’s the mobile application designer’s job to help keep the look logical yet innovative. When the company’s boss thinks all of the latest design gizmos creates a phenomenal application, you will have to convince him this might not work with the crowd and might drag performance that is suicidal towards the app’s success.
A great technique to study audiences would be to conduct online or paper surveys during and before the look phase (which could take five or even more iterations). Surveys reveal valuable data for closing the space between user expectations and reality.
Design Process – Repeat till Perfect
The look phase is most important for an app’s success on iOS, Android, BlackBerry, Home windows Phone or whatever platform you are targeting. Delivering out one half-baked application for your audience is all about as damaging as it can certainly get, with social networking distributing customer backlash like wild fire.
